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oday’s natural product consumer wants the biggest nutritional bang for the buck. They are rejecting heavily-processed foods and want to recognize that each ingredient on a product label is indeed real food—otherwise known as “clean label.”

Free from extensive processing and synthetic additives, whole and clean-label foods contain more life-sustaining nutrients:

    • vitamins
    • minerals
    • phytonutrients
    • micronutrients
    • dietary fiber

As result, the whole-food category remains one of the fastest-growing segments in the natural product industry.


 
 

Factors Driving the Whole-Foods, Clean-Label Movement

 

Undernourishment


    Undernourishment

    Most Americans, even those who eat better than the Standard American Diet (SAD), do not get enough essential nutrients from food, and suffer low quality of life as result.

    • According to the NPD Group, a market research company: Americans eat 70% of the RDI of grains, proteins, fruits and vegetables . . . but only 2% of the time.
    • In 2012, the Center for Disease Control performed a comprehensive biochemical assessment of the nutrition status in the US only to confirm that Americans still have significant nutritional deficiencies because people are just not eating well.s


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Expert Opinions


Expert Opinions

Food experts such as Michael Pollan (The Omnivore’s Dilemma) and physicians such as Dr. Mark Hyman and Dr. David Perlmutter (just to name a few) are telling us that whole foods are best for health and the environment.


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Pill Fatigue

Pill Fatigue

Baby boomers already taking prescription medications and other supplements do not want to take more pills. Real, whole foods inherently support health and reduce the need for expensive multivitamins and other pill-form nutrients.


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The Media


The Media

Whether real or perceived, multivitamins have gotten a bad rap in the media, so consumers want to get their vitamins and minerals from whole foods.


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Convenience


Convenience

Whole food powders (in juices, smoothies, bars) provide essential nutrients for busy, on-the-go lifestyles.


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Simplicity


Simplicity

All-in-one nutrition with multiple or single ingredients, packaged as “simplified whole-food nutrition.”

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Environmental Sustainability



    Environmental Sustainability

    Plant-based proteins and functional foods promote lifelong health and help reduce climate change impacts on food production.


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    It’s no secret that whole foods are healthier! Consumers are now demanding real nutrition that is easy to prepare or consume on-the-go—and tastes good.

     
    “The whole-food, clean-label category has experienced double-digit growth annually since 2011” – Nutrition Business Journal
     

     

    RFI is Your Whole-Food Nutrition Supplier

    We guarantee that the utmost care has been taken in all phases of production, from cultivation and harvesting on through to manufacturing, potency testing and packaging.

      • Vertical networks guarantee traceability and sustainability
      • Guarantee ingredient is as close as possible to its form found in nature
      • Ingredients are processed in a way to safeguard their nutritional value


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    Premix Blends:

      • FermaPro® Fermented Organic Fruit & Vegetable Premix Blend
      • FermaPro® Fermented Grasses Premix Blend
      • Sourcestainable® Organic Greens Premix Blend

      • Sourcestainable® Organic Fruit Premix Blend
      • Sourcestainable® Organic Vegetable Premix Blend

      • Sourcestainable® Organic Fruit & Vegetable Premix Blend
      • Vegan Sourcestainable® Organic Protein Premix Blend
        (15.4g protein per serving)

     
    Have an Idea for a Product?

    We will help you bring it to market! Blueprints for Health® is our quick-to-market solution for custom products and turnkey solutions. Our diverse range of services will streamline the entire development, manufacturing and marketing process, saving you money, time and a whole lot of hassle.